Welcome to SCOPE

«What do my customers think of this idea?» «Will it help me to enlarge my target group?» «Can I reach consumers with it?» «What does the population think about this suggestion?» «How do (potential) customers perceive my brand?»

These are only some of the questions that companies, institutions, and the authorities ask themselves on a daily basis. SCOPE helps to ask the right questions and to find meaningful answers to them with which you can work.

By giving respondents the possibility to share their opinions, SCOPE is able to address research issues that cannot be answered with given scales and categories. This allows for...

• The motives and complex trains of thought behind a decision to be understood
• The identification of advertising or product concepts that appeal (or do not appeal) to consumers
• The definition of marketing mix elements and aspects that are decisive for success

You will receive insights reaching far beyond results in form of figures: You will understand your target group and be able to align your business strategies towards their requirements.